COMPETITORS
INTERNAL COMPETITORS
- LUX
- LIFEBUOY
- REXONA
- CAMAY
- NIVEA
- PEARS
THE INDIAN SOAP INDUSTRY
SOURCE: http://www.indianmirror.com/indian-industries/soap.html
CURRENT POSITIONING
- Premium- Lux, Dove
- Economy- Nirma Bath, Lifebuoy
- Popular- Nirma, Cinthol
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