INTRODUCTION

DOVE SOAP

The Dove soap was launched globally in the year 1957. However, its launch in India happened only during the 1990s. 

1. Who buys this product?

             The upper middle class and higher income families
             Working women
             Women aged above 18
             Women who uses beauty products
             

2.What problem will this product solve?

                
                  Prevents dullness and makes the skin glow

              Moisturizes the skin 

3. Which attributes are important and why?

             25% moisturizing lotion: enhances smoothness and glow

             Chemically synthesized Sodium Lauroyl Isethionate: cleaning without drying

             Stearic acid: sensitizer for allergic people

4. If this decision is the first time, how will it go? if not, how will it go?

             As a soap, dove was not the first entrant. However, it stands out from the other soap with factors such as its deep cleansing ability, moisturizing effect all of which leaves the skin clean, soft and smooth.

5. How was the deliberation in your head?             

            The Dove soap, though not the only manufactures of soap was unique and had in it an essence that was a driving force for most consumers and thus I chose this as my marketing diary product.